A Brief History and Review of Lexus Cars

For my JRN 135-01 final project, I elected to demonstrate the skills I’ve learned in Final Cut Pro by creating a short film that reflects the branch of journalism that I ultimately would like to end up working in.

http://carsalesbase.com/us-car-sales-data/lexus/

I was able to demonstrate this project, and the first and most fundamental to the field of journalism was the ability to present facts and data in a visually pleasing way. I created the following chart based on data from Car Sales Base.

 

I had the chance to review two of the model years outlined in this chart, both a 1996 model, and a 2010 model, so I got a pretty good idea of where the brand came from, and how the quality reflected sales.

 

In the review, I drove this particular car, to serve as a hands-on journalistic review of the way the car feels and handles. This is a very popular format for an automotive journalist.

I also had a chance to get up close and personal with the 2010 Lexus LS. The two cars were very similar, but the 2010 was certainly an updated version. I had the chance to speak with Lee Wallace for a brief interview. He is a Lexus enthusiast and private car dealer who has owned over 100 Lexus’ in his life.

He was more than happy to work with me on the project. He is responsible for selling both the cars that were reviewed in the video, and he has 6 currently listed for sale.

 

Below you can watch the review in it’s entirety. The length of the video five minutes, eight seconds, and it has been uploaded to YouTube.

 

Photo credits and citations for all data used during the making of the video can be found below in the references section.

 

 

REFERENCES:

(photo credits):

Loefflerw — https://commons.wikimedia.org/wiki/File:Lexus-LS400_Midnight_Indigo_Pearl.jpg

IFCAR — https://commons.wikimedia.org/wiki/File:1998-00_Lexus_LS400.jpg

IFCAR 2 — https://commons.wikimedia.org/wiki/File:04-06_Lexus_LS430.jpg

(data):

http://carsalesbase.com/us-car-sales-data/lexus/

http://blog.lexus.co.uk/innovations-of-the-first-generation-lexus-ls/

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